MultiChoice Nigeria has announced that the tenth season of Big Brother Naija (BBNaija) will premiere on Saturday, 26 July 2025, with a double launch continuing into Sunday, 27 July.
Speaking at a media briefing yesterday, the organisers confirmed that this year’s winner will receive a grand prize of ₦150 million, the highest in the history of the reality series since it debuted in 2006.
Ebuka Obi-Uchendu will return as host, marking another season guiding viewers through what is expected to be 10 weeks of strategy, drama and entertainment.
The finale is scheduled for 5 October 2025.
Busola Tejumola, Executive Head of General Entertainment at MultiChoice, described the upcoming season as more than just another edition, calling it “a celebration of legacy.” While the official theme for Season 10 is yet to be revealed, it will be announced during the premiere.